Course Description
The Marketing Management course in the first semester of the Master of Business Studies (MBS) program at Tribhuvan University provides a comprehensive foundation in the principles and practices of marketing. This course covers essential topics such as market research, consumer behavior, product development, pricing strategies, distribution channels, and promotional tactics. Students are equipped with the analytical tools and strategic frameworks necessary to understand and address real-world marketing challenges. Through a combination of theoretical lectures, case studies, and practical projects, the course aims to develop critical thinking and decision-making skills, preparing students for successful careers in marketing management.Chapters
Instructor
Shrawan Kumar Acharya
Lecturer/TutorShrawan Kumar Acharya, an esteemed educator, brings a wealth of expertise to the MBS program. With a passion for teaching and a deep understanding of business principles, Acharya inspires students to excel in their studies. Through engaging instruction and mentorship, he empowers future business leaders with the knowledge and skills needed to thrive in today's competitive landscape.
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Ashish Cwa
सर अरु पनि हालिदिनुस् न।
Isha Thapa
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