Course Description
The Marketing Management course in the first semester of the Master of Business Studies (MBS) program at Tribhuvan University provides a comprehensive foundation in the principles and practices of marketing. This course covers essential topics such as market research, consumer behavior, product development, pricing strategies, distribution channels, and promotional tactics. Students are equipped with the analytical tools and strategic frameworks necessary to understand and address real-world marketing challenges. Through a combination of theoretical lectures, case studies, and practical projects, the course aims to develop critical thinking and decision-making skills, preparing students for successful careers in marketing management.Chapters
Instructor
Shrawan Kumar Acharya
Lecturer/TutorShrawan Kumar Acharya is a highly respected educator renowned for his excellence in business education and his unwavering commitment to student success. With extensive expertise in management and business studies, he transforms complex concepts into practical, engaging learning experiences that inspire confidence and academic excellence.
Driven by a passion for teaching, Acharya combines interactive instruction, real-world insights, and personalized mentorship to help students master their subjects and achieve outstanding results. His dedication to nurturing critical thinking, leadership, and professional competence equips aspiring business professionals with the knowledge, skills, and confidence needed to excel in today's dynamic and competitive business environment.
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Overview
- Enrolled Students 778
- Lesson 1
- Video Duration 62.00 Minutes
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